Behind Cali Collective
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Who is Cali Collective?
Born and raised in the vibrant heart of North East Los Angeles and Pasadena, we, the founders of CaliCollective.store, are two BIPOC women whose hearts and souls are deeply embedded in the culture of the West Coast. Our journey began in the City of Angels finding sisterhood as two young BIPOC women in a predominantly white high school. Each of us didn’t always “fit” by the standard of our white counterparts, yet in the City of Angels where the colorful blend of diversity, creativity, and resilience shapes everything we do. Our first collection, “Cali Made Me” is more than just a collection — it’s a celebration of where we come from and the culture that has shaped us—despite the adversity we have faced together, and separately.
In this collection, we embrace the intersections of our identities — women of color, proud Angelenos and Pasadenians, and creators who draw inspiration from the rich tapestry of California life. The history, family, the streets, the sunsets, the disparity, the music, and the creative freedom that the West Coast offers — all of this is woven into the fabric of who we are. This collection is a tribute to the pride we feel in our roots and the unique bond we share with each other, the land, its people, and its evolving culture.
Through “Cali Made Me” we invite you to connect with the spirit of California — where dreams are made, cultures, history, and music collide and overall the authenticity reigns. It’s a tribute to our journey, our heritage, and the love we have for the place we call home. Welcome to the culture, the energy, and the heart of the West Coast.
Tongva, Chumash, and Ohlone nations, along with all other Indigenous communities whose cultures and histories continue to influence the land we inhabit today. We honor their stewardship and the deep connection they maintain with the earth, the waters, and the skies.
Our work, our creations, and our growth are made possible by the rich diversity and legacy of this land. We stand in solidarity with Indigenous, Black, Brown, AAPI, LGBTQIA identity, and acknowledge the need for continued efforts toward restorative justice, recognition, and healing.